We’re always looking out for talented, motivated people. Here are our open positions:
CRM Email Marketing Specialist
Location: Downtown Toronto
Reporting to: VP Marketing
Who We Are
FlipGive is reinventing how teams raise money saving parents time for the things that matter. Team funding made easy.
With the support of the VP Marketing, the CRM Email Marketing Specialist will be responsible for building, implementing, and executing FlipGive’s behavioural communication strategy including all direct communications and rewards that will engage members throughout every stage of their journey with us.
FlipGive is a free team funding app that makes raising money a breeze. Teams earn cash back for buying the things they already need. Get paid whenever you shop, dine out, book hotels or activities.
WHAT WILL YOU DO?
Behavioural Communications
Implement and optimize a cross-channel lifecycle plan (with a heavy focus on email) to engage members throughout their entire journey with FlipGive while improving key lifetime value metrics
Collaborate with internal teams to design, test and effectively deploy all automated messaging programs including email, team feed messages, push notifications and remarketing.
Work with internal creative teams to develop content and contribute to copywriting, as needed
Develop technical requirements for all programs, as needed
Build and QA emails and workflows within our ESP
Track, measure and report on results
Monitor best practices and competitor activities related to customer lifecycle marketing
Identify and test initiatives (content, offers, messages) to help drive member activation and retention
Manage email tools and relationship with ESP to support consistent and appropriate engagement with members
Targeted Offers + Promotions
Implement, execute and optimize a broad-based offers/retention program
Work collaboratively with data analytics team to develop campaigns and programs for targeting specific members and segments
Collaborate with internal groups (creative/design, merchandising, member success and development teams) to effectively deploy initiatives
Track, measure and report on results
Identify opportunities and new strategies to drive business growth for FlipGive
WHAT DO YOU NEED?
3-5 years of lifecycle marketing experience in a high growth, customer-focussed environment
Strong familiarity and passion for data-driven CRM — you’re a performance driven marketer with experience creating and executing plans after analyzing customer behavior
Experience building and deploying segmented email campaigns is required
Experience with segmentation, lifecycle marketing and funnel analysis. Proven ability to drive action from analysis
An entrepreneurial mindset with a roll-up-the-sleeves work ethic - must be comfortable with ambiguity and rapid rates of change
A natural curiosity with an eagerness to learn
A strong communicator and ability to effectively collaborate with cross functional teams
Demonstrated ability to effectively manage multiple priorities in a fast-paced and changing environment
Strong organizational and project management skills
Dedicated to constant refinement & improvement in every task you take on
Application Requirements
Please send your resume, cover letter, and any relevant references. We will only be reviewing applications with both a resume and cover letter - in your cover letter let us know why you are interested in this position at FlipGive.
Interested in joining the FlipGive team? Please send resume and cover letter to Elizabeth Gladney - [email protected] Please include "CRM Email Marketing Specialist, Full Time" in the subject line. No headhunters please. FlipGive is an equal opportunity employer. Only qualified candidates will be contacted.
